I know I have a good reputation, why do I need you?

While you think you have a good reputation, in 2016, your reputation lives online. What people find when they search for you IS your reputation if they don’t know you. For those attorneys who have been practicing law for twenty or more years, there was no internet when our careers began. We built our reputation by practicing good law and developing relationships within our legal community. After all of that hard work, you want to make sure your online reputation is the same as your “offline” reputation.

Why do I have to worry about what people find when they Google me?
Because this is the first impression someone will have of you, even before they speak with you or meet you. As attorneys, we know how important first impressions are.
Does it really matter what my email address is?
Absolutely! Any potential client, especially a corporate one, will identify a gmail, yahoo, or similar email address extension for your business as unprofessional. We can fix that. One of the first things we will do is secure a strong domain name and email address for your firm.
What is social media, and why should I care about it?

Social media is defined as, “computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. The tools use mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. ”

In sum, it is the way individuals, professionals, and corporations interact with each other and the public. Remember the Martindale-Hubbell attorney directories that you used to receive? Well, now your profile and peer reviews are on Martindale.com, a social media site! (To read more about social media, click here.)

Websites I’ve never heard of come up when I Google myself. Can you fix that?
Yes. With our SEO technology, we can help control the websites that appear on the first page of a Google search. (68% of people click on one of the top three search results.)
Aren’t I too old to worry about Twitter or Facebook?
You are never too old to take part in new trends. Social media is ever changing and expanding, and it is important to participate in all of the most popular social media sites of the day to increase your exposure and protect your online reputation.
Why should I spend money to have someone else maintain my social media profiles?
Simply put, time is money. You would likely spend several hours a month to maintain your social media profiles and write articles showcasing your talents. For (likely) less than the amount you charge in one billable hour, we will maintain your profiles and write articles for you.
Can’t I figure this out and do it myself?
Yes, you could spend a great deal of time and effort to try and learn about website maintenance, SEO, and social media. However, logic dictates that if you haven’t done so already, chances are you won’t in the future either. We have already figured it out for you, and can do it for you, at a nominal cost relative to your hourly rate and the amount of time you would have to spend initially, and then each month maintaining your website and/or social media accounts.
I have a low rating on Avvo. Can you help raise my rating?

Yes, and we can do so without violating any ethical considerations in your jurisdiction. We will work with you to ensure your rating goes up.

I have negative Yelp/Google+ reviews. Can you help with that?
Unless the review was fraudulent, we cannot have a negative review removed. However, we will work with you to ensure that there are positive reviews to counter the negative Yelp or Google+ reviews.
Isn’t this really marketing? I don’t need a marketer.

We are not a traditional marketing company. Marketers try to get your name out there via advertising, pay per clicks, splashy sites, etc., while not necessarily caring about the impression that leaves. We make sure your internet presence is positive, which will enhance your online legal reputation in a way that a simple advertisement cannot.

What can you do that a traditional marketing company can’t?
Marketers are generally not attorneys; they are sales people. While there is nothing wrong with selling, as experienced litigators, we know what potential clients look for and will help form your on line presence accordingly. As attorneys, we are also aware of the importance of peer reviews in maintaining your online reputation. We keep current with peer review trends, from Martindale to Avvo.
I have no control over my website. Can you do anything about that?
Yes. We have the ability to host your domain and website. (It will be your responsibility to negotiate the termination of any contract you are in with your current website host.)
If I change jobs, will my membership transfer?
Yes. If you move to a new firm, we will immediately update all of your social media pages. If you start a new firm, we can quickly secure a strong domain name and build a professional website for your new firm.
The types of clients I represent and the people I work with don’t look me up on the Internet. How can you help me?

There is a strong likelihood that the people you currently interact with, or will interact with in the future, will Google you. This includes your peers, adversaries and/or clients. What they find is often their first impression of you. We help ensure what people find in their search matches what they will find when they interact with you personally.

Do you have an internet reputation problem?