Social media is defined as, “computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. The tools use mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. ”
In sum, it is the way individuals, professionals, and corporations interact with each other and the public. Remember the Martindale-Hubbell attorney directories that you used to receive? Well, now your profile and peer reviews are on Martindale.com, a social media site! (To read more about social media, click here.)